9 Types of Videos (with Examples) and How to Create Them

Are you still struggling to create engaging video content?

Today, video has become the preferred medium for brand storytelling, but meeting audience needs is no easy task.

Don't worry! In this article, I'll introduce 9 different types of video production, helping you find the best types of marketing videos that resonate with your audience.

9 Different Kinds of Videos with Examples

Explainer/Educational Videos

The purpose of explainer videos is to explain complex concepts or services in a simple and clear way. They often use animations, illustrations, or simple drawings to help the audience understand the content. Explainer videos are ideal in the early stages of marketing.

Explainer videos should answer the questions, "What is this? What's in it for me?" from the buyer's perspective. This approach helps establish an emotional connection with the audience.

Explainer/Educational Video Example

In this case, the video creator uses simple drawings to visually explain what Figma is, its target audience, features, and key advantages.

The clean visuals are a common technique in educational videos, guiding the audience step by step to make the content easy to understand and absorb.

How-to/Tutorial Videos

How-to videos follow a series of steps to explain how to do something. Similar to explainer videos, "how-to" content can be product-related or address other relevant topics. These videos are also effective in the early stages of the marketing funnel.

Since "how-to" queries are very common on search engines, creating this video production type can help you address key pain points in your industry and attract valuable traffic.

How-to/Tutorial Video Example

This example features a tutorial video from Ahrefs titled "5 Steps to Rank Higher on Google." It guides viewers through clear steps on how to improve their website's ranking.

Demo/Testimonial Videos

Demo videos are an effective way to help viewers understand a product, service, or tool. Through real experience and expert analysis, viewers can make more informed purchase decisions.

For digital or software products, demonstrations often include screen recordings, voiceovers, and engaging animations to make everything clear. For physical products, try creating unboxing videos to capture the excitement of a brand-new purchase.

Demo/Testimonial Video Example

Many brands collaborate with KOLs who have a large following to promote their products. For example, in this video, a popular influencer reviews various cosmeceutical makeup brands, effectively promoting the products and sparking viewers' interest in making a purchase.

Brand/Company Profile Videos

Any marketing video that introduces your brand and its values to the audience falls under branded videos. These videos help showcase your company's mission, vision, products, and services, boosting brand awareness and attracting potential audiences.

Over 50% of companies have already invested in brand videos, and more than a quarter are using cultural videos to highlight their company culture.

Brand/Company Profile Video Example

For example, Apple's brand videos highlight the inclusivity and innovation of the brand by showcasing how their products cater to users with different needs. These videos communicate Apple's commitment to providing a premium experience for all users.

FAQ/Interview Videos

FAQ videos answer common questions and can reach new audiences through search engines like Google and YouTube, offering multiple benefits.

First, potential customers can find answers independently, reducing the workload of sales and support teams. Second, FAQ videos featuring interviews with CEOs or industry experts discussing relevant topics help convey company values and enhance brand image.

FAQ/Interview Video Example

In this example, the video answers basic questions about the brand, helping viewers better understand the company's core values and mission.

Webinar/Recorded Webinar Video

Long-form videos are great for exploring topics in depth and delivering useful knowledge to your audience. After recording, you can showcase the webinar on your website's landing page or in your video library. Highlight key points with engaging clips to capture attention and encourage viewers to watch the entire session.

Webinar/Recorded Webinar Video Example

The above is an example of a popular recorded webinar video. Four experts share insights on how AI is shaping the future of ABA practices and improving client outcomes for viewers to learn from.

Promo/Teaser Videos

Many companies create short, engaging promotional videos before launching new products. By highlighting key features and benefits, these videos quickly capture the audience's attention and spark interest.

Promo/Teaser Video Example

For example, when Apple launches a new Apple Watch Series 10, they typically create a visually stunning promotional video. It highlights the product features, such as the largest display and thinnest design ever. It also builds suspense, sparking anticipation for the release.

Livestream Videos

Livestream videos are a form of content played in real-time on social platforms like YouTube and Facebook. Viewers can watch as the video is recorded, without waiting for editing or uploading. Through comments and questions, audiences can interact with the host or brand in real time.

Due to its authenticity and interactive nature, livestream videos have become a powerful tool to build trust and attract attention. However, it's crucial to prepare thoroughly before going live, as there's no turning back once the broadcast starts!

Social Media Videos

TikTok, Instagram Reels, and YouTube Shorts are typical examples of social media videos, where creativity is key. Successful brands often create fun, innovative content that entertains followers or showcases product features in unique ways. They stay on trend, tapping into popular topics that resonate with their audience.

Since different platforms have their own rules regarding video content and length, be sure to adjust your video accordingly before posting.

Social Media Video Example

This influencer created short videos in a few seconds long, showing how to use the falcoCut to convert English to Chinese while maintaining synchronized lip movement. It's really fascinating!

How to choose the right video production types?

With so many types of videos available, many people might ask, "What kind of video should I create?"

First, define your goal. Are you creating videos to increase brand awareness, drive sales, or educate your audience? Different goals require different types of video production.

Next, conduct competitor analysis. Observe the video formats and content of your competitors, they can inspire you. Select a few popular and engaging video formats to analyze and learn from.

Then, test your audience's response. Continuously optimize, experiment with new approaches, and find the video style that best aligns with your vision and helps achieve your goals.

How to create different types of video content for your business?

In content creation and optimization, tools are essential. falcoCut can be a powerful assistant for managing and creating content.

As an efficient video generator, falcoCut helps you quickly create and translate videos. It also supports language conversion and lip-syncing, ensuring high-quality videos and a better viewer experience.

With falcoCut, you can easily adjust video formats to meet the needs of different platforms and audiences. This boosts both creation efficiency and content quality.

Whether you're making educational videos, entertainment content, or brand promotions, falcoCut offers versatile solutions, making your content creation more efficient and precise.