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REDnote Guide for TikTok Refugees: 5 Key Functions & Tips

Last Updated Date - Jan 15, 2025

As the TikTok ban nears, over 500,000 "TikTok refugees" have flocked to RedNote. RedNote has quickly gained popularity in the U.S., even topping the Apple App Store charts. Before you start exploring the platform, here's a guide you should know.

What is REDnote?

REDnote is a popular Chinese social media app, often described as a mix of Instagram and Pinterest. The majority of REDnote's audience is made up of Gen Z and younger generations. REDnote is a platform that combines social sharing, content creation, and e-commerce shopping, covering various areas such as beauty, shopping, travel, and lifestyle, which makes it a unique alternative for TikTok users.

Is REDnote the Chinese version of TikTok?

No, REDnote is not the Chinese version of TikTok. While both platforms are popular social media apps, REDnote is more focused on social sharing, content creation, and e-commerce, blending aspects of Instagram and Pinterest. TikTok, on the other hand, primarily focuses on short-form video content. Although they share some similarities, such as user-generated content, they serve different functions and appeal to different types of audiences.

What can you do through REDnote?

Users can use REDnote to achieve a variety of functions, including:

Create and Upload Content

Use the platform's tools to create photos, videos, and posts.

Engage with Others

Like, comment, and share posts to engage with other users, just like Tiktok.

Learn and Share

Build community and get tips, tutorials, and inspiration by joining fan group chats following influencers, experts, and creators.

Shopping and E-commerce

REDnote allows users to shop directly through the app. You can purchase items featured in posts or explore recommended products.

Monetize Your Content

For content creator, you can earn through affiliate marketing or partnerships with brands.

How to use REDnote?

Here are several key steps to help you get started with using REDnote.

Download the App

  • For iOS Users: Visit the Apple App Store and search for "RedNote" or its Chinese name, Xiaohongshu (小红书).
  • For Android Users: Open Google Play and follow the same process.

Create an Account

To start using REDnote, open the app and sign up with your phone number or social media account. If you use your phone number, select your country code for correct verification. During setup, choose your interests so the app can show you personalized content. Lastly, add a profile picture and bio to set up your profile.

Publish and View Post

To publish a post on REDnote, create your content, add a caption, and hit "Post." You can view your posts on your profile, check engagement like likes and comments, and edit them if necessary.

Note: When creating content, be mindful of REDnote's strict review system. Avoid using sensitive or prohibited words, as this could lead to reduced visibility or even impact your account's normal use. For international users, it's especially important to pay attention to content guidelines.

How to Translate and Upload TikTok Videos to REDnote?

Many TikTok creators with a large following wonder, "Can I repost my videos on REDnote and translate them into Chinese with voiceovers?" The answer is yes, and you’re in the right place! Here's a simple guide:

Download Your TikTok Video

Save your original content without watermarks to maintain quality.

Use AI Video Generator: Falcocut for Video Translation

  1. Upload your TikTok video to Falcocut video translator function.
  2. Add Chinese subtitles and use the voiceover feature for natural Chinese narration.
  3. Customize fonts, colors, and timing to match your style.

Optimize for REDnote

  1. Ensure the video meets REDnote's format requirements (e.g., MP4).
  2. Add a localized title, description, and hashtags to target your new audience. Upload to REDnote Share your translated video and start engaging with Chinese-speaking users!

Falcocut is an advanced video translation platform. It allows creators to easily translate and localize their TikTok videos for REDnote users, making the switch between platforms easy. With Falcocut, you can reach new audiences, overcome language barriers, and grow in the REDnote community.